Writing great content for your blog involves much more than having topic ideas. The devil is literally in the details when it comes to properly communicating an idea. The following are some of the aspects to adhere to if you looking to create compelling content for your blog;

Have a clear message

Having a clear message means weaving your ideas with the appropriate arguments. For each paragraph, include a topic sentence and then use the rest of the sentences to present arguments that support it. A topic is basically made up of a singular idea that should be backed by persuasive arguments and relevant evidence. Have a catchy sentence, and then support your ideas with interesting, compelling evidence.

A clear message as part of compelling content
A clear message with a picture works great

Stay true to your audience

Stay true to the topic of your blog
Stay true to the purpose of your content

The internet is filled with millions of blogs discussing different subjects. The blogs that focus on a particular topic or idea are more likely to get a consistent following. Staying true to your message entails considering the audience and what drew them to your blog. If your blog is aimed at discussing different recipes, do not digress into topics that are unrelated. Having a point of focus will not only get you a dedicated audience but will also improve your expertise in the subject matter you choose. Expertise comes with a certain level of confidence which usually resonates with the reader in the long run. 

Readable content

Readable content is seen in the simplicity of language and conciseness of the message. Understanding comes with simplicity in the message being conveyed. The user needs to use the least effort to read your content. Readability of content has become more important given the different distractions available on the internet for readers. As such, the main priority is delivering the message fast and clearly. Clear delivery not only involves the use of words. Include relevant pictures and lists that give a quick glimpse into the information in the content. Breaking down information into specific subtopics will also improve the readability of the content. Ideally, aim at using the simplicity of elementary education. This will make the reading process completely effortless for the reader.

Use of jargon

The use of jargon presents a challenge especially when looking to communicate to a specific audience. Depending on the subject, there are terms that will be strange for the new reader that is visiting the blog for the first time. As aforementioned, the goal is to make the content so simple that the reading process is seamless. On using jargon, the rule of the thumb is to use jargon when you completely have no alternative, simpler term. And in the instances where the word is really undecipherable for the audience, inform. Informing involves including a short, concise explanation of the word applied. Another strategy would be to contextualize the term in a way that makes its meaning obvious to the reader. But when it comes to the grammar, the simpler words make for better content than being unnecessarily verbose.